Hacking Programmatic: Technical Tips for Improving Yield & Performance

Performance Advertising  -  2017-09-25 -  Advertising Week

Programmatic promised to simplify both ad operations and yield management, but to get the maximum benefits, publishers need to employ a little wizardry. Come ready to hear specific actionable tips from our panel of programmatic pros, who will share tales from the trenches on common problems related to ad tech configuration, site performance road bumps and reliable analytics. Geared for hands-on digital ad teams, these in-the-weeds suggestions are guaranteed to improve your programmatic operation within days.

comments powered by Disqus